JOY Natura is the fruit of the passion and dedication of its founder, Alessandro Pezzini , born in 1944. Since 1987, Alessandro has been tirelessly curious about innovation and research in the field of sleep and static magnetism. This passion for science and innovation, combined with a deep commitment to improving people's well-being, has given life to unique products on the global scene, the result of over 40 years of study and dedication.

Alessandro has never been satisfied with existing solutions. His incessant desire to discover new technologies and materials capable of improving the quality of sleep has guided a path that led to the creation of the JOY Method , based on the synergy between static magnetism , Celliant fabric and Swiss pine wood. This innovative approach offers a complete solution for those seeking not only to sleep better, but to completely regenerate during rest.

One of the most important results of this journey is Biodorm , the flagship of a decade-long research. This product represents excellence in the field of sleep well-being, combining the best of technology and nature to offer a unique regenerating rest experience.

Thanks to Alessandro's continuous dedication and our commitment to innovation, JOY Natura today offers solutions that not only improve the quality of sleep, but transform rest into a true source of well-being. With deep roots in tradition and a constant look towards the future, we continue to explore new frontiers to bring maximum benefit to those who choose our products.